Japan is the third largest e-commerce market and one of the fastest growing in the world. In 2016 the Ministry of Economy, Trade and Industry announced that this market amounted to $137.6 billion with a stable growth rate of about 10% per year. In 2017, there were an estimated 82.59 million e-commerce users in Japan.
Premium Foods has shops on the most popular e-commerce platforms: Amazon Japan, Rakuten and Yahoo! Shopping Japan. These three marketplaces make up almost 50% of all e-commerce sales in Japan.
Founded in 1997, Rakuten Ichiba has become the largest and most popular online marketplaces in Japan. It has over 91 million users in Japan alone and uses a unique point program system in order to encourage usage of their multitude of services.
Rakuten has set their sights on the global market, operating in over 30 countries and regions.
In 2016, Rakuten became an official sponsor of FC Barcelona, and in 2017, it became an offical sponsor of the Golden State Warriors.
Amazon.co.jp opened in 2000 as a Japanese language portal for the popular marketplace site Amazon.com. The site has experienced increasing growth and popularity in recent years, with annuals sales at $11.9 billion in 2017.
In terms of sales, it is Amazon's 3rd most popular site, after the United States and Germany respectively.
About Yahoo! Shopping Japan
Yahoo Japan is a subsidiary of the popular phone service company, Softbank and has been a long time favorite for online shopping in Japan. Many people in Japan utilize the Yahoo search engine so Yahoo shopping has been able to succeed with its pin point key word searches.